Baddie Blueprint was founded by Nyrah, a former content creator who experienced the lack of diversity and visibility for people of colour firsthand, particularly within the Scottish influencer space. Driven by a passion to create change, she launched Baddie Blueprint to amplify underrepresented voices and build meaningful bridges between brands and communities.

We’re a social media agency specialising in events and PR, with a focus on diverse and inclusive storytelling and impactful brand presence.

Whether you're launching something new or looking to elevate your current offerings, we can support you with:

• Influencer & Community Events
  From curated guest lists to full event execution, we design experiences that create real buzz and build community.

• Diverse Creator Collaborations
  Access our trusted network of diverse influencers for authentic, values-aligned partnerships.

• Content Creation & Strategy
  We can help you plan and execute a content strategy that reflects your brand and connects with your audience. Need fresh, high-quality content? We organise shoot days with a variety of creators so you always have engaging visuals and videos ready to post.

• PR Invites & Gifting
  From thoughtful PR mailers to well-targeted event invitations, we make sure your products get noticed, by the right people.

• Paid Ads
  From strategy to execution, we manage paid ad campaigns that deliver real results. Whether you need a diverse range of creators for existing campaigns or full-service campaign management from start to finish, we know how to get your brand in front of the right people at the right time.

• Culturally Conscious Communication
  With an understanding of different cultural backgrounds, faiths, and communities, we help you speak to your audience with authenticity, sensitivity, and confidence.

At Baddie Blueprint, we don’t just follow trends, we build spaces where all voices are seen, heard, and celebrated.